Problem Statement

Design a product management game, which helps non-product people get a flavour of what product management truly is.

Objective

Create an immersive educational experience designed to deepen understanding and develop skills for those new to product management.

Assumptions

  1. Learners have access to mobile/desktop.

  2. Learners have access to high-speed internet.

  3. Learners prefer the language of learning to be English and the game will be available in English only.

Learner Segmentation - User Personas

We surveyed communities based on which the below personas were identified. Survey

Romit Bhowmick Lewin Noronha Shweta Nayak Sonali Bhardwaj
Background Romit has graduated and since then has been preparing for UPSC. He has not yet worked in a corporate setup. Lewin has been working as a cyber security consultant for 2 years after his engineering. Shweta Nayak is currently working as a Production Associate. She has 11 years of experience in analyzing customer experience. Sonali Bhardwaj has worked as a product analyst for 1 year now and has a fair idea of what product management is.
Goals He wants to explore product management and understand if that level is suited for him or not. He wants to pivot into a product role She wants to pivot to Product Management levels and is trying to learn what PM is. She wants to upskill and test if her knowledge can get her a PM-level
Challenge He has been bombarded with varied definitions and resources on PM, however isn't able to find a structured roadmap for learning. He has tried learning through online courses but has lost the motivation to continue and complete it. She feels her existing skills and experience can be beneficial for a PM level, but due to all the misinformation, she fails to identify the key areas that she needs to learn in addition to her existing skills. She is not able to find a good benchmark to practically assess if her existing skills are good enough to get promoted.
Proportion of learners (out of 100) 40% 30% 20% 10%

Cumulative Pain Points

  1. Conceptual Understanding: Understanding abstract concepts like market fit, learner personas, or agile methodologies may be challenging for someone without prior exposure to these ideas.

  2. Level Ambiguity: Non-product individuals may find it difficult to understand the specific responsibilities and levels of a product manager.

3. Practical Application: Applying theoretical knowledge to practical scenarios can be challenging without hands-on experience.

4. Jargon Overload: Product management has its own set of terminology and jargon that can be overwhelming for beginners.

  1. Limited Interactive Learning Resources: Traditional courses might lack interactive elements. The game provides an engaging platform for learners to actively participate in scenarios, enhancing their understanding of product management concepts.

6. Myths about Product Management: There are varied myths about PM, you need to have tech skills, need to know certain tools, etc.

North-Star Metric